Regularly reminded of how lucky I am to have such an amazing team at Datorama, a Salesforce Company! This acquisition is aimed at enhancing the power of Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all their marketing channels and data sources. See more of the recognition we’ve received for our culture and values. Accept and continue Cookie Settings Search. If you continue using this site without accepting cookies you may experience some performance issues. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence, and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. Find the Salesforce booth in Hall 6, stand C011. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Join our community and find answers, tips and best practices. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Salesforce.com acquired Datorama for a reported $800 million on Monday. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama.. Salesforce appears to be taking serious steps towards offering a vendor … Another major acquisition in the marketing industry, this time in AI. Sort … With Datorama Acquisition, Integration Rolls On At Salesforce The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling … Datorama, when the acquisition closes, will become part of Salesforce’s Marketing Cloud, giving it three new or improved capabilities — greater data integration, intelligence and analytics. Salesforce and Datorama will be at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany from September 12 – 13th. Learn More About Salesforce Salesforce acquired marketing intelligence firm Datorama in … With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place; access and act on the right cross-channel KPIs, dashboards, reports, and Access the latest whitepapers, webinars, and case studies. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Salesforce’s acquisition of Datorama is just one more in a string of hefty acquisitions the CRM giant has made to shore up its enterprise Marketing Cloud platform position. Datorama is proud to be part of the Salesforce family, where trust is our #1 value. Don't forget the partnership with Google Analytics. Today is a very exciting day for Datorama — as a company, technology and as a community. The Salesforce Datorama acquisition is expected to enhance the Salesforce Marketing Cloud system and better compete with Adobe -- the CRM software vendor's main competitor in the marketing space. As a result Salesforce customers will have better data-driven insights gleaned from across marketing, CRM and other clouds which should, in turn, provide an even better view of the customer. Salesforce this week announced an agreement to acquire Datorama Inc., a cloud-based marketing platform in an $800 million acquisition.CEO Ran Sarig indicated that the platform would be included as a part of Salesforce’s Marketing Cloud, chiefly providing improved data integration, intelligence and analytics enabling marketers to build custom reports of holistic marketing data … Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. Datorama allows you to connect, analyze, and take action on all your data in one marketing dashboard. And Salesforce knows how to do it successfully. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. Purchase Price: $2.8B. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. So, the Datorama acquisition is in line with Salesforce’s mission to help customers integrate their various data assets, even those that aren’t stored within its Cloud products. Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences. Why Gathering Marketing Data Sucks Right Now. For Datorama’s investors, who put just $50 million into the company, it spells a huge payout. Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Sign up to get news alerts, behind-the-scenes insights, and research from Salesforce News & Insights, By subscribing, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement, © Copyright 2020 Salesforce.com, inc. We will move with greater speed and support. Acquisition Date: Jun 1, 2016. A Salesforce spokesperson confirmed that “Salesforce has signed a definitive agreement to acquire Datorama.” Although not all the terms of this acquisition have been disclosed, sources close to the companies said that the offer was for $800 million. Read about our cookies here. Salesforce has signed a definitive agreement of over $800M to acquire Datorama.This acquisition is aimed at enhancing the power of Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all … With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. - Ryan McCambridge, Global Director Salesforce Marketing Cloud. Salesforce’s acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. Gathering marketing data is a tedious and manual process. Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. 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